The concept of Search Engine Optimization is changing everyday. Its fact that it is quite difficult to keep pace with the new changes in the field of SEO that continuously keeps modifying the crawl and index pages. If you want to see yourself at the top you need to bring regular changes in the optimization. In order to do that you need to focus on certain factors. Let’s look into that
• Put focus on smart phones:
Last year smartphone dominated the digital domain. Since Google is continuously coming up with new innovations it has become important for the websites to become mobile friendly. Those who regularly creates strategy for optimization remains in the game, the others simply can’t compete. Google search always put preference to those websites which are mobile responsive. If your website is not mobile responsive, Google gives lower ranking to it on its search pages. So website which is mobile responsive gets more traffic. Digital marketers need to give more prominence on mobile sites and make them more SEO friendly.
• Index Apps
Not only the pages but indexing apps are also a good. Indexing apps shows your app to people using Google search. We download numerous apps in our mobile phones but we use only 40 % of them on our devices. Indexing helps by re-engaging the existing app users.
• Create Interactive content
Why will your viewers go through your content? The answer to this question is that you need to be creative enough to create content that is enjoyable. You need to create content which will engage your audience. You can include all various forms of contents like text, videos as well as pictures and graphics that grab the attention of the people. This is quite interesting that search engine not only gives extra importance on text but also takes into consideration other important factors which will increase the engagement for the site and make it more responsive.
• Create Accelerated Mobile Pages
What do we mean by Accelerated Mobile Pages?. It is a project of Google and Twitter that are designed to make mobile pages work fast. It loads very fast and it is mainly for mobiles and it is open source.
• Improve search rankings
Apart from writing good quality content , try to optimize your meta data and write headlines that can improve your ranking. Fill your meta data fields carefully with keywords that can improve your website rankings . You need to write meta data that search engines understand. It should always reflect the relevance and purpose of your site. You need to create clear, brief meta titles and descriptions as well as need to write interesting headlines by using relevant keywords.
• Testing your email campaigns
The most easiest and effective way to assist the consumer is email marketing. There are various ways to optimize email campaigns. With any marketing campaign there many things which are important to your subscribers. The subject line, content, design, message preview all are important .
If we keep an eye on Google updates and the breakthrough changes that they are coming up with, it can be understood that it will go a long way in keeping your life sorted and will make your site more up to date with new technology.