Recently Digital Media has gained lot more importance. It is now a part of everyone’s life and has wide range of uses including personal, business, and education. The trends in digital marketing have also grown to meet the growing tech-savvy desires of consumers who have become more tech savvy as they want everything in their smartphones and an internet connection. So are physical, printed marketing materials outdated and fading away in light of this digital revolution? We don’t think so, and here’s why.
One of the newest trends that has been a part of the digital marketing world is interactive media. It leverages print materials in a new digitally enhanced and interactive manner. It engages more customers in much more personal and impactful ways.
What is Interactive Media?
Interactive media is the mixture of traditional print mediums combined with digital elements or enhancements such as electronic text, graphics, 3D holograms, or sounds that enrich a computer digitized environment .They are designed to respond to user interactions and add depth to any experience. It creates a world that wasn’t before available is a great engagement and marketing tool.
How Augmented Reality Brings Print to Life with Interactive Media
Augmented reality technology is the main thing of the interactive media marketing trend. It helps to layer interactive, digital components atop a real life environment. For example, AR-powered apps allow users to scan an image on a page, screen, or package with their smart phone, and an interactive, associated 3D model will pop up and come over the printed media.
Advantages of Interactive Media
Brand recognition and interaction
Interactive media helps you to grow your market presence through brand recognition and customer loyalty. When you give your customer with an experience with a personal touch which is very impressive, they will remember their experience with you and come back again and again to buy your products and services
Investing in quality interactive media tools will help you to boost your profits and ROI will increase through customer engagement. The interaction can easily become addictive, used by customers time and time again. Through that, companies can see the analytical report of their interactive campaigns. Brands can also link the interactive campaigns to a website, directing the consumer to purchase.
Improved marketing materials and strategies
A huge benefit to utilizing interactive media and augmented reality in your marketing is that you can learn, adjust, and improve based on meaningful interactions .By using the feedback or input you receive from a customer, you can improve more with interactive media. You can learn a great deal about them and what is informing and driving their decision to purchase as they continue to interact. This valuable information will help you craft continuously effective and relevant marketing materials.
Measurable analytics for growth
Analyzing the success of your marketing materials, campaigns, and customer interactions can help you scale your business successfully, and continue to grow your profits. It is important for you to track your campaign results, so that you can create strategies accordingly. Interactive media can always help you in that .