According to the demands of the industry, an effective content marketing strategy is required . There are certain tips which you can follow to maximize your content ROI.
• Do not Chase content
It’s common for businesses to invest in content marketing thinking that their content will go viral, but it does not always happen .It only occurs in a small number of posts for every industry.
Instead of chasing big viral hits, it may be more effective to focus on the right tips that will boost all your content efforts.
Pick the right social networks
Facebook is the most popular choice for most of the industries, with its domination changing from one industry to another.
For example, automotive companies rely almost exclusively on Facebook (97.6% of their social efforts), while the figure for the marketing industry in general is 25.4%.
Moreover, fashion companies enjoy using Pinterest (24.9%), finding it more appropriate for their content and their audience. Twitter seems to be very popular for consumer electronics (33.7%) and LinkedIn is the network of choice for many pharmaceutical companies (43.1%).
• Decide on the ideal length of content
It varies from company to company There isn’t a general agreement on the ideal length of content among all industries, as it depends on each company’s needs and goals when creating a new piece of content.
Most industries seem to prefer longer posts, reaching up to 10,000 words, although the automotive industry for example has a preference over shorter posts of up to 1000 words.Charity and fashion sites also seem to pick shorter posts, mostly going up to 2000 words, as they may also rely on visual content to support their content marketing strategy.
• Write attractive headline
Write headlines which create a good impression for your content. Headline is the main thing which attracts the attention of the viewers.
• Always keep updated information
Industries are ever changing as time goes on. What is current in marketing today, probably won’t be a year from now. Online marketing has been taken over by the likes of Facebook and Twitter recently, and ‘socially engaging’ with your customers and audience at a level that wasn’t previously available to you as a marketer. You need to update yourself with all the new strategies that are coming in the digital world to maximize the ROI of the content.
• Add Live Chat
Writing attractive content is not always enough. Promoting is also not enough. Sometimes you need to prompt your readers. You need to enquire what actually they want and ask them how you can help. You will be amazed at the response rate that will boost the ROI of your content.
• Retarget your leads
As buyers are making purchase decisions, they often bounce around search results on Social networks and other resources. Retargeting helps your brand to come at the top and help the consumers to remember your brand.
• Start repurposing your content
If you repurpose your content that will help you to save your time and expand your reach easily. There are various ways to repurpose the content like converting a webinar to video, using blogs to create eBook, or publishing an e book on slideshare and various sites.