An effective email marketing today is at the heart of marketing approaches!
Yes, with a significant rise in the number of internet users in India, email marketing is the latest trends where organizations are spending a lot on creating newsletters or promotional emails to its customer base to only educate them about a service or product, but even increase conversion rate.
More than 54% Indians today have the internet access & majorly lead by mobile platforms. It has helped the exceptional growth of e-commerce & digital marketing.
In the same context, let’s see some email marketing trends in India.
Earlier daily sending of email used to happen, but this used to irritate a customer, the frequency has come down with weekly emails being sent out. Organizations are utilizing Tuesdays & Fridays to send their emails as these days emails receive the highest ‘open rates’ by Indians.
The marketing team of a company is responsible for sending out emails. With many advanced techniques & options available, it is easier for them to create plans to reach users’ inbox in the most creative ways.
About 10-30% of the budget these days are kept aside for email campaigns, newsletters & similar activities by companies. With Indians opening up to emails, it is predicted that more companies are set to increase their investments for emails.
Tracking the effectiveness of the emails is an important part of the online email marketing. It has led to more companies opening up to effective email marketing.
In India, email marketing is one of the most popular ways of online marketing forms now. Marketers are ready to invest more on email marketing & its results have already started to show!