An integrated campaign is that where various channels are brought together to deliver a specific message that relates to your business.
To be successful, brands must create campaigns that cross divisions. If you’re looking to create something effective then you can follow certain strategies to make it successful.
• Know your target audience
It is quite difficult to map your marketing campaign without knowing your target audience fully. You need to focus more on demographics which is relevant to your business and need to identify their interests and attitude. The best way to understand your audience is to make buyer personas. The will help you to identify who your real customers are and then you can start your activity. You need to first check your database of the customers then create personas that match your audience. You also need to spend time by interacting with the people who are responsible for increasing the sales.
• Thinking socially
Social media is a massive tool for business now days. 91 % of the companies now use at least two social media channels to communicate with their audience .With that in mind, it’s important to use social media effectively to help source your audience. Now that you have identified who they are, you should also have an understanding of what platforms they’ll be using .To encourage audience interaction, use hashtags that can be used related to your business and campaigns It’s important to not just post content for content’s sake. You need to think from a buyer’s point of view. Think about what they want to see from you and what they would find valuable. Then only you can create a successful campaign.
• Keep content adaptable
The idea of an integrated campaign is that you need to rely on various platforms and channels. Some things will work better on one platform than another, so it’s important to keep your content simple and adabtable.
It’s important to keep your brand’s message consistent across your campaign. It is important to select carefully which channels you want to use. You can always refer your personas to find out which platforms are relevant for your campaign. Try to find out what your audience use the most. If you’re not entirely sure which channels will work best for you, either look at similar content for inspiration or just experiment. By seeing what does and doesn’t perform well, you will be able to have an idea how to move forward.
• Integrate your marketing campaigns
With a deep understanding of your target audience and what channels you should be using, you will be ready to start your next integrated marketing campaign.
International speaker and author Michael Lewis reported that content published on two or three channels is 24% more likely to receive engagement. An integrated campaign may just be what you need to help your business succeed.