Blending Of Offline & Online reach of digital content

 

Marketing your business is all about identifying, focusing on & utilizing the behaviour of your target audience. If you don’t give what your customers demand, your business presence is bound to cease with time.

While it’s a good strategy to engage users & get leads by incorporating various digital or online marketing plans or activities, it is also important to use offline content marketing strategy to get more out of less.

In other words, a perfect blend of online & offline marketing strategies is vital to succeed in today’s time.

Let’s discuss some vital points concerning the same.

Bring Offline Events Online

An offline events based marketing strategy can take many forms. They include parties, fundraisers, seminars, workshops, open houses & more. These events centre on launching a new product, networking or celebrating an anniversary or community building.

So, if you have some offline events lined up, bring it online by promoting & announcing it via social media platforms or email marketing.

These platforms can help you in creating the right buzz for your offline events & knowing the number of people going can encourage more people to join.

Once the event is live, opt for real time marketing to post real time pictures, videos, live videos & more to engage more users online.

Once the event is over, you can create an email, Facebook post or an Infographic on your social pages thanking everyone for attending.

Bring Offline Sales Online

Enhance the reach of your in-store promotions by sharing them online. One of the simplest ways to do it by coming up with a catchy name for your promotion & incorporate a hashtag (#) for Twitter or Instagram or you can even come up with an attractive image & turn it into a visual post.

Other Online To Online Marketing Strategies

  • If a customer had a pleasant experience, ask them to write an online review

  • If you have a memorable experience with a customer, you can go ahead & share it on your blog or newsletters with lesson learned or the takeaways

Some Key Ideas To Bring Your Online Marketing Offline

  • Promote your social media offline – Give business cards, brochures, signs & banners & flyers to your subscribed customers. Announce contests online but giveaways through printed materials

  • Submit To Local Newspapers/Magazine – Reach out to local magazines & newspapers to see if they can publish one of your blog posts. Print media readers are different from digital audience & they are untapped market that you can explore as well

  • Print eBooks – Another method to get your online content offline is by producing it yourself. Yes, you can print eBooks & turn into brochures, pamphlets for quick user experience & feedback

It would be better if you integrate online & offline marketing strategies to help you give the benefits of the world worlds!

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Digital Marketers Are One Step Ahead In Marketing Domain Now

 

Search engine optimization’s concept changes every day & it’s a bitter fact that it’s quite difficult to keep pace with the SEO changes that keeps altering the index pages & crawl.

So, as an internet marketer, if you have plans to see your business at the top, you will be required to make some changes in the optimization.

Let’s have a brief look at some of the related factors that you need to know!

Focus On Mobile Audience

Last year, Smartphone dominated the digital marketing domain & even this year will be no different. It is significant to the fact that more than 60-70% of the users these days are using the internet for various purposes on their Smartphones.

If you are not smart enough to optimize your business for mobile screens, your digital marketing business will lose its sheen quickly.

App Indexing

Gone are the days when you only used to index your website pages. You must index your apps as well because indexed apps show your app to users using the Google Search. Users download many apps, but use only 40% of them & indexing of the apps will help you as an internet marketer to re-engage existing app users.

Create Enticing Content

It’s simple to understand! If your website does not boast of an engaging content or something that does not match your audience’s preferences, it’s of no use! So, try to get content created that’s written not only as per the SEO standards but is also enjoyable & educates your users.

Make sure your content pages have a call to action’ to help the users land on a page that you intended to rank or reach your audience.

Accelerated Mobile Pages Are A Must

Accelerated Mobile Pages (AMPs) is a project of Google & Twitter designed to make mobile website pages work fast. The AMPs are open source, load fast & is mainly for mobile screens.

Improve Search Rankings

Other than writing engaging content, you must optimize your Meta data & create headlines to improve your rankings. Fill your Meta data with keywords utmost care that can improve your website rankings.

Try to incorporate these essential aspects of the digital marketing business processes to reach more people, generate leads, help in the conversions & ultimately earn profits!

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How Can You Make Speed A Core Part Of Your Traffic & Conversion Strategy?

 

Have an online business website that you think of thriving in today’s competitive world? Other than having a great website design, content & SEO aspects in place, you must ensure that it opens with a lightning speed.

Why? Because people don’t have time these days to wait for your website to load; they will abort your site & go to another. Thus, having a website with fast load time is vital if you want to have website traffic smooth for your brand.

If you have a fast load time, it will help you with conversion rate optimization & with website traffic. So, if you have your eyes on how to increase website traffic, you must ensure that your website loads quickly & super fast.

Let’s discuss some other similar points that you need to consider!

The Website Load Time

As discussed earlier, you need to optimize your site load time for a greater level of customer engagement. Since your website is the identity of your digital business, you need to check for how long customers stick to your website & for that, a speedy website is crucial.

Opt For A Better Host

It’s simple! You just can’t opt for a shared hosting plan if you have an ecommerce website as that will self-destruct your online business. Try to opt for a suitable web hosting option which may suit your website needs.

CDN

CDN is useful if you want your website to get distributed to servers situated in different countries. This enables you to serve the fastest version of your website to users who visit it.

Use Less Sign Up Forms

Did you know having too many sign up forms can decrease your website load time? Many business owners don’t give importance to this aspect which you must not ignore & try to have less sign up forms.

Thus, simply try to incorporate these discussed time-tested methods to keep your websites on the fast track & keep getting huge website traffic! All the best!

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How To Combine Email and Facebook For An E-Commerce Marketing Campaign?

 

People have the concept that an email marketing & social media advertising such as a Facebook marketing campaign or an ecommerce marketing campaign are distinctively two separate activities.

However, the fact of the matter is that you can combine these forms to get some amazing results for your business. Let’s discuss!

Email List Can Create Custom Audience On Facebook

If you have a clothing e-commerce website, create individual lists segregating categories & gender & if you are using CRMs such as Mailchimp, Salesforce or Hubspot, spread contacts as CVS files & upload it on Facebook with the help of the Ad Manager under audience’.

If you log in to the business manager account or ads manager, go to the ad account & click on the top-left page corner, the drop-down menu.

If you are unable to see it under the above option, click ‘All Tools’ it will show under the ‘Asset’ section.

Click on ‘create a custom audience’, select the customer file & then opt for ‘choose a copy or file’ & then upload the CSV file on Facebook.

Now, Facebook will then match with the emails with specific Facebook users with 20-25% match rate, but the same will be on the higher side for e-commerce websites.

Email List Can Create Facebook Audiences

A Facebook ad is laced with one of the best features to enable to produce similar audiences from uploaded email lists. Facebook will be the same as the equivalent individual profiles in your email lists with a broader group of people with same profiles depending upon interests, behaviours & demographics.

The more you include more people on the original mailing list; there will be a more similar audience.

Launch Simultaneous Campaigns For Maximum Reach

You can organize a social campaign that targets your specific email list. Increase the allocation to ensure everyone sees your ads at least once when the campaign is live.

An excellent manner by which you can facilitate it is through having a look at the close reach while creating an ad campaign & also ensuring that you have a high budget than the approx range per day are equal to some people on your lists.

By incorporating these ecommerce marketing strategy types, you can easily combine email & Facebook for an ecommerce marketing campaign without many efforts!

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Evolving Trends In E-Commerce

 

E-commerce is fast evolving as one of the major industry to churn out a million & have also emerged as a relief to countless people especially in the metro cities with no time to do things (grocery shopping, going to a physical store to get things) on their own.

Thus, for an industry witnessing so much, there are many new & upcoming trends in e-commerce that you can look up to get more relief.

Yes, e-commerce giants such as Flipkart, Amazon & more making new rules in the industry & evolving many trends in e-commerce to please their end-users that you may take a glance at.

  • Quality Products Delivery – E-commerce companies are focusing even more on delivering only the quality products & are striving to decrease duplicate products shipments.

  • Same-Day, Two-Day Shipping/Delivery – E-Commerce companies are already providing the customers with same-day & two-day delivery options to make their online shopping experience even more pleasurable. Services such as Amazon Prime are a perfect example of this rising trend.

  • Shopping Assistance – They are also providing shopping assistance to customers via calls, emails, chat sessions, WhatsApp messages, video chats, live video session & much more. This customization has helped them get even more patronage.

  • More Mobile Apps Based Offers – With more & more customers purchasing goods online on their Smartphones, e-commerce companies are rolling out more offers only available on mobile apps to get more footfalls.

Trends in ecommerce are bound to gather more steam as days pass since more & more customers are opening up to the idea of purchasing products online & saving their time & energy for their loved ones.

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Whatsapp Launched Video Calling

 

WhatsApp has recently launched support for the video calling feature to its app. If you are still making paid video call or using other platforms to do so, time is just ripe to change your perspective & opt for WhatsApp video calling app as it provides amazing benefits.

Video Calls Are Encrypted End-To-End

Video calls on WhatsApp are always encrypted end-to-end which means that no one, expect you & the person you want to call can access it. Yes, even WhatsApp don’t have the access.

No More Annoyance

No anonymous caller can annoy you by sending a call request & this is possible as the calls can only be placed to people in your contact list/address book.

Optimized For Slower Networks

Many regions have low-bandwidth internet connectivity & to tackle this prevailing issue, WhatsApp has optimized its video call for slower networks.

No Need For Other Video Calling App

Once you have installed the WhatsApp video calling app, you don’t need any other video call app as WhatsApp is one of the largest apps with the largest active users’ base. So, don’t worry, make video calling free!

Works On iPhone & Android Platforms Fine

When compared to FaceTime, WhatsApp video calling is enabled to work on iOS & Android platforms seamlessly.

So, if you are looking to make video call free to your loved ones anywhere on the Earth free, simply download the WhatsApp video calling app & switch to a better technology to reap its great benefits.

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Campaign Groups – A New Feature in Google Adwords Account

 

Welcome ‘Campaign Groups, the new feature in the Google AdWords Campaign account!

The introduction of the campaign group has made it easier for performance & monitoring of the AdWords.

What Is Campaign Group?

The campaign group helps to bring all Google AdWords campaigns into one group & also make them very easy to track, analyze & improve. With a campaign group in action, marketers & brands can use this plan to monitor & track their marketing themes across their entire ad opportunities network.

Campaign Group Advantages

  • Helps check campaigns & makes it easier to track metrics from all campaigns on a single platform

  • Get your set advertisements progress’ notification

  • Saves time in reports compiling to monitor campaign growth & performance by keeping them grouped under campaign groups

  • Easy to forecast marketing campaign performance

  • It also acts as a Google AdWords Tool & allows users to list out AdWords in a single campaign group

Setting Up Campaign Groups

Yes, setting up a campaign group is easy & one can also create numerous with specific targets accessible from left side AdWords bar & advertisers can also monitor the performance on the parameters of conversion goals & clicks.

What’s more, you can also use it to set some definite campaigns for segments such as conversions, total clicks, CPC & CPA.

Campaign Group has rightly emerged as a sensible monitoring feature & has no changes as far as the functionalities are concerned. As an AdWords planner or advertiser, you should make full use of it to derive more out of your online business.

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How You Can Improve CTR By Google AdWord Ad Extensions

 

Google AdWords Ad Extensions are very important for an online business. It is vital to the fact that they provide critical information that usually organizations employ for their business growth.

Since many types of extensions are in practice & beneficial for numerous devices that are used ranging from desktop to mobile devices and knowing where these AdWords ad extensions work is central to help businesses make business driven decisions.

Sitelinks

Sitelinks let users showcase their links on their website & the major landing page in AdWords ad. Desktops & tablets ads could be shown anywhere from 2 to 6 site links & mobile services browsers can also show up to 4 additional links. It also exhibits reports about a user’s ad clicking behavior.

Location Extensions

With the location extensions, advertisers willing to add an address in their campaign can do it & even users can also get to contact address & phones numbers if they search related keywords.

Call Extensions

If you plan to let your customers directly call you, you can also attach a business contact number to the ads. It also works big time on mobile devices as companies can also gauge phone call conversions, a vital business feature which entrusts on call traffic than anything else.

Product Listing Ad Extensions

If a user has a Google Merchant Centre Account, it can easily contain products relevant to what a user is searching for! A product extension features such as titles, images, product prices are then displayed underneath letting the users include even more relevant & in-depth product information.

Review Extensions

A review extension displays customer-provided reviews of their purchasing experience with any brands. The ratings are then placed next to the AdWords ad & are showcased on laptops, desktops & of course mobile devices with full-fledged browsers.

It is important to take help of these Google AdWords Ad Extensions for the brands & marketers to understand & analyze various customer analytics & behavior to position their strategies even better in the future.

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Amazon Direct Video : Challenge To Youtube ?

 

You must be enjoying Amazon direct video launched recently & allows video marketers to reach Amazon customers easily.

So, is Amazon video streaming service a big challenge to YouTube?

Amazon’s new video upload service lets a user upload & publish video on its website to earn money from advertisements & could be a challenge to YouTube because these videos are of high quality with catchy captions .

Amazon Direct Video Advantages

  • You can easily target many ‘Prime’ members to showcase your videos & earn for the content that is viewed

  • There are flexible sharing option as revenue is generated from numerous such as subscriptions, rentals, purchase & ad impressions (for free content)

  • Reaching out to a greater customer reach is possible as an expanded customers reach where Amazon video is available & even reach international customers

  • You can also understand performance metrics better as performance metrics will provide information to deal with Amazon video direct business part. It also includes information such as for how many times a title was streamed, payment history & revenue projection

  • It provides device opinion support also because the content is available on a plethora of devices (those on which Amazon video is accessible) such as Fire TV, Amazon Video App, iOS & Android tablets, Fire tablets, mobiles & laptops.

If you have your eyes to reach out to a large customer base without many efforts, you can opt for Amazon Direct Video services today & get more business leverages.

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How 5 Advanced AdWord Strategies Can Be Implemented?

 

As we move more into the world of the digital marketing, even Google AdWords is becoming competitive as the day passes. Hence, businesses are left with no options but to go all out & dig deeper Google AdWords strategy & plans to survive.

However, these plans may emerge as advanced AdWords strategies such as pay per click advertising to ensure your ads looks more relevant to make you even more competitive.

Let’s quickly discuss some techniques to implement as Google AdWords strategies.

Market Audience

The objective of this feature is to help marketers to look something new beyond their demographics & users who are there looking for some products. Google has an idea about a customer clicking what links, comparing which products or clicking what ads & help advertisers reach these potential customers on various websites.

They are called in market audiences appearing generally in AdWords.

Example – if you are a medical practitioner then you will target users who are out searching for a reputed doctor. Under such a scenario, this specific feature can help to reach even a large segment of users.

Google AdWords Dynamic Ads

This feature gives an insight into a customer’s activity such as which products are they searching for. By getting these data, retailers can easily remarket their advertisements featuring those searched products & get more conversions.

Run Ahead Of Your Competitors

Did you know that letting your competitors know your content/marketing strategies may ruin your chance to lap up more benefits since you can see a similar copy of your ad floating online all over the place?

Yes, it’s a fact that when you run a campaign, even your competitors click your ads which you can block.

You can block competitors IP address & deny them the chance to check your ads.

Take the help of your SEO Professional & System Administrators to enable this.

Try to incorporate these vital tips as part of your advanced Google AdWords Strategy & stay ahead of your competitors to drive more business benefits.

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