Blending Of Offline & Online reach of digital content

It’s time to blend offline & online content marketing strategies

 

Marketing your business is all about identifying, focusing on & utilizing the behaviour of your target audience. If you don’t give what your customers demand, your business presence is bound to cease with time.

While it’s a good strategy to engage users & get leads by incorporating various digital or online marketing plans or activities, it is also important to use offline content marketing strategy to get more out of less.

In other words, a perfect blend of online & offline marketing strategies is vital to succeed in today’s time.

Let’s discuss some vital points concerning the same.

Bring Offline Events Online

An offline events based marketing strategy can take many forms. They include parties, fundraisers, seminars, workshops, open houses & more. These events centre on launching a new product, networking or celebrating an anniversary or community building.

So, if you have some offline events lined up, bring it online by promoting & announcing it via social media platforms or email marketing.

These platforms can help you in creating the right buzz for your offline events & knowing the number of people going can encourage more people to join.

Once the event is live, opt for real time marketing to post real time pictures, videos, live videos & more to engage more users online.

Once the event is over, you can create an email, Facebook post or an Infographic on your social pages thanking everyone for attending.

Bring Offline Sales Online

Enhance the reach of your in-store promotions by sharing them online. One of the simplest ways to do it by coming up with a catchy name for your promotion & incorporate a hashtag (#) for Twitter or Instagram or you can even come up with an attractive image & turn it into a visual post.

Other Online To Online Marketing Strategies

  • If a customer had a pleasant experience, ask them to write an online review

  • If you have a memorable experience with a customer, you can go ahead & share it on your blog or newsletters with lesson learned or the takeaways

Some Key Ideas To Bring Your Online Marketing Offline

  • Promote your social media offline – Give business cards, brochures, signs & banners & flyers to your subscribed customers. Announce contests online but giveaways through printed materials

  • Submit To Local Newspapers/Magazine – Reach out to local magazines & newspapers to see if they can publish one of your blog posts. Print media readers are different from digital audience & they are untapped market that you can explore as well

  • Print eBooks – Another method to get your online content offline is by producing it yourself. Yes, you can print eBooks & turn into brochures, pamphlets for quick user experience & feedback

It would be better if you integrate online & offline marketing strategies to help you give the benefits of the world worlds!

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Digital Marketers Are One Step Ahead In Marketing Domain Now

Digital marketers, are miles ahead in marketing domain today

 

Search engine optimization’s concept changes every day & it’s a bitter fact that it’s quite difficult to keep pace with the SEO changes that keeps altering the index pages & crawl.

So, as an internet marketer, if you have plans to see your business at the top, you will be required to make some changes in the optimization.

Let’s have a brief look at some of the related factors that you need to know!

Focus On Mobile Audience

Last year, Smartphone dominated the digital marketing domain & even this year will be no different. It is significant to the fact that more than 60-70% of the users these days are using the internet for various purposes on their Smartphones.

If you are not smart enough to optimize your business for mobile screens, your digital marketing business will lose its sheen quickly.

App Indexing

Gone are the days when you only used to index your website pages. You must index your apps as well because indexed apps show your app to users using the Google Search. Users download many apps, but use only 40% of them & indexing of the apps will help you as an internet marketer to re-engage existing app users.

Create Enticing Content

It’s simple to understand! If your website does not boast of an engaging content or something that does not match your audience’s preferences, it’s of no use! So, try to get content created that’s written not only as per the SEO standards but is also enjoyable & educates your users.

Make sure your content pages have a call to action’ to help the users land on a page that you intended to rank or reach your audience.

Accelerated Mobile Pages Are A Must

Accelerated Mobile Pages (AMPs) is a project of Google & Twitter designed to make mobile website pages work fast. The AMPs are open source, load fast & is mainly for mobile screens.

Improve Search Rankings

Other than writing engaging content, you must optimize your Meta data & create headlines to improve your rankings. Fill your Meta data with keywords utmost care that can improve your website rankings.

Try to incorporate these essential aspects of the digital marketing business processes to reach more people, generate leads, help in the conversions & ultimately earn profits!

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How Can You Make Speed A Core Part Of Your Traffic & Conversion Strategy?

Make your website super fast to improve traffic

 

Have an online business website that you think of thriving in today’s competitive world? Other than having a great website design, content & SEO aspects in place, you must ensure that it opens with a lightning speed.

Why? Because people don’t have time these days to wait for your website to load; they will abort your site & go to another. Thus, having a website with fast load time is vital if you want to have website traffic smooth for your brand.

If you have a fast load time, it will help you with conversion rate optimization & with website traffic. So, if you have your eyes on how to increase website traffic, you must ensure that your website loads quickly & super fast.

Let’s discuss some other similar points that you need to consider!

The Website Load Time

As discussed earlier, you need to optimize your site load time for a greater level of customer engagement. Since your website is the identity of your digital business, you need to check for how long customers stick to your website & for that, a speedy website is crucial.

Opt For A Better Host

It’s simple! You just can’t opt for a shared hosting plan if you have an ecommerce website as that will self-destruct your online business. Try to opt for a suitable web hosting option which may suit your website needs.

CDN

CDN is useful if you want your website to get distributed to servers situated in different countries. This enables you to serve the fastest version of your website to users who visit it.

Use Less Sign Up Forms

Did you know having too many sign up forms can decrease your website load time? Many business owners don’t give importance to this aspect which you must not ignore & try to have less sign up forms.

Thus, simply try to incorporate these discussed time-tested methods to keep your websites on the fast track & keep getting huge website traffic! All the best!

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How To Combine Email and Facebook For An E-Commerce Marketing Campaign?

Combine email & Facebook for ecommerce marketing campaign

 

People have the concept that an email marketing & social media advertising such as a Facebook marketing campaign or an ecommerce marketing campaign are distinctively two separate activities.

However, the fact of the matter is that you can combine these forms to get some amazing results for your business. Let’s discuss!

Email List Can Create Custom Audience On Facebook

If you have a clothing e-commerce website, create individual lists segregating categories & gender & if you are using CRMs such as Mailchimp, Salesforce or Hubspot, spread contacts as CVS files & upload it on Facebook with the help of the Ad Manager under audience’.

If you log in to the business manager account or ads manager, go to the ad account & click on the top-left page corner, the drop-down menu.

If you are unable to see it under the above option, click ‘All Tools’ it will show under the ‘Asset’ section.

Click on ‘create a custom audience’, select the customer file & then opt for ‘choose a copy or file’ & then upload the CSV file on Facebook.

Now, Facebook will then match with the emails with specific Facebook users with 20-25% match rate, but the same will be on the higher side for e-commerce websites.

Email List Can Create Facebook Audiences

A Facebook ad is laced with one of the best features to enable to produce similar audiences from uploaded email lists. Facebook will be the same as the equivalent individual profiles in your email lists with a broader group of people with same profiles depending upon interests, behaviours & demographics.

The more you include more people on the original mailing list; there will be a more similar audience.

Launch Simultaneous Campaigns For Maximum Reach

You can organize a social campaign that targets your specific email list. Increase the allocation to ensure everyone sees your ads at least once when the campaign is live.

An excellent manner by which you can facilitate it is through having a look at the close reach while creating an ad campaign & also ensuring that you have a high budget than the approx range per day are equal to some people on your lists.

By incorporating these ecommerce marketing strategy types, you can easily combine email & Facebook for an ecommerce marketing campaign without many efforts!

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Evolving Trends In E-Commerce

Know ecommerce evolving trends

 

E-commerce is fast evolving as one of the major industry to churn out a million & have also emerged as a relief to countless people especially in the metro cities with no time to do things (grocery shopping, going to a physical store to get things) on their own.

Thus, for an industry witnessing so much, there are many new & upcoming trends in e-commerce that you can look up to get more relief.

Yes, e-commerce giants such as Flipkart, Amazon & more making new rules in the industry & evolving many trends in e-commerce to please their end-users that you may take a glance at.

  • Quality Products Delivery – E-commerce companies are focusing even more on delivering only the quality products & are striving to decrease duplicate products shipments.

  • Same-Day, Two-Day Shipping/Delivery – E-Commerce companies are already providing the customers with same-day & two-day delivery options to make their online shopping experience even more pleasurable. Services such as Amazon Prime are a perfect example of this rising trend.

  • Shopping Assistance – They are also providing shopping assistance to customers via calls, emails, chat sessions, WhatsApp messages, video chats, live video session & much more. This customization has helped them get even more patronage.

  • More Mobile Apps Based Offers – With more & more customers purchasing goods online on their Smartphones, e-commerce companies are rolling out more offers only available on mobile apps to get more footfalls.

Trends in ecommerce are bound to gather more steam as days pass since more & more customers are opening up to the idea of purchasing products online & saving their time & energy for their loved ones.

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