Today, every start-up needs a well-defined digital media strategy to make a sustaining impact and establish the brand. But the Internet is a tricky place. It gives you hundreds of options which help you to bring changes in your startups. You need to choose and make your strategies carefully while you are starting your own new venture.
• Focus on your target audience
In today’s digitally connected world, where promotions are becoming increasingly affordable. It is becoming quite easy to reach audience, the temptation for going all out to everyone could be strong. And yet, even in this digitally developed new world, it could be a fatal mistake for a startup. So, rein in your high horses and remain focused on the customer segment that’s likely to add the most to your business growth in the short-to-middle term.
• Identify The Right Digital Platform
Internet has taken the place of many traditional marketing platforms with its wide range of options. However, to crack it you need focus. Websites, blogs, video and pod casts, YouTube, Facebook, Twitter, Instagram, Interest, LinkedIn – where do you fit in and how. You need to find out digital strategies to transfer Internet traffic from your target audience to your own website. This will require having a good idea of your customers’ digital choices – the websites or blogs they visit, and the people and brands they follow on various social media platforms. This brings us to decide which social media platforms you should use .If your product requires visual representation, instagram, pinterest could be your choice to promote your product. And if your brand is more into information-sharing, then tie-ups with suitable blogs along with a strong Twitter or Facebook presence may help.
• Get Creative
You need to keep in mind that these digital media platfroms may give you high conversions. You need to reach out to your schools, colleges and post related contents for them. Create quizzes, content and offerings with alumni disclunts to increase sales. Educational institutes are usually very proud of the success of their alumni and can be your great help. Taking into blogger community which is relevant to your offerings also makes sense. Most of these people have an already established and loyal reader base. Make requests for product / service review, provide the reviewers perks like discounted or even free trials, write a thought leadership post for their blogs as a guest writer, and finally request them for the link to the post so that you can monitor the online traffic to your article.
• Motivate Readers To Share Your Content
You should always try to post interesting material that is likely to be shared or liked. So, you need to give the viewers a reason to promote your content. Create discount coupons, give offers, small gift or a number of shares. You can also conduct an online contest and make it go viral. Incentive has always a real value, it will always attract your customers.
• Look At Exclusive Branded Content
This is a great tool to align your company with what’s relevant in your industry, and establish thought and idea leadership. There are various ways to do this: online bylines, guest blog posts, recurring contests, exclusive survey findings pertinent to your business, etc. All such content should never be promotional because the idea is not to boost sales, but build and augment the brand.
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