We always have this notion that a responsive website is not a separate mobile website as many think. It is a single multi-platform website that has been built to automatically adapt to whichever device or computer it is being viewed on.
Why do you need a responsive website?
Mobile accounts for 25% of all web usage. According to the recent Internet Trends 2014, Tablet sales are on the increase and smart phone usage is widespread and quite cheap to buy. Most of the people now surf online, on their mobiles or tablets while watching TV and doing other tasks. It is now overtaking computers increasingly.
Nowadays people have less time and patience, they want to get everything instant. They do not want to work extra hard in finding content on the web or any website. In any case of your site is not working or not opening on mobile screen, then you may lose your viewers and may not be able to get traffic.
What you need to do about it…
This is the reason you need a responsive website
What is a responsive website?
Responsive websites are websites that automatically resize and change layout in order to suit the device and screen on which they are being viewed. So if you are viewing a website on mobile phone , then if it’s a responsive website, it would change the layout of the content, menu, images etc. to make it easier for you to browse, scan and read that website on small screen.You can easily zoom in, navigate and scroll a website on mobile if its responsive.
If you’ve had your website for a while, or you decided against RWD when your website was being developed, you will need to consider upgrading your website to a responsive one in the future. How quickly you need to do that will be determined by various factors but one important point to consider is how your audience currently accesses and uses your website.
It’s time to take a look at your Google Analytics report to see how many of your visitors are using a mobile device to view your website and what percentage of those are exiting your website as quickly as they arrived. You’ll then be able to make decisions and plans based on fact rather than assumption.
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