How can you transform your blog and become a digital influencer?

Nowadays business have taken a notice about the importance of social media and blogs as blog readers and social media followers drive and increase sales. So let’s check out how you can increase your social media following and become an influencer in digital space.
• The biggest misconception is thinking that that writing great articles and uploading countless of photos with the blog is enough to become a good blogger. Although content is important bit the most important part of winning an audience is strategy. You need to use analytics tool on blog and social media to find out what type of content is most shared and liked, and start producing more of it. Another strategy is to write best the titles and images that accompany articles in order to determine what attracts audience the most.

• If you take a blurry image, or write an article in five minutes thinking it will be liked by million of readers, then you are wrong. Before you take a photo, you can: Google the most photographed locations in the area, travel to picturesque settings. Each article or an image needs to have the “wow” factor; otherwise, don’t publish it. Mediocre efforts will result in mediocre content, and your audience will never go through it .It is better not to publish then.

In digital space you need to be unique and creative. You need to break the rules what you were taught in school, and need to come up with innovative ideas. The more unique the content, the more likely it will attract an audience. You are not writing to be politically correct and please everyone; people want to hear and see something different. If you are not comfortable with others knowing your identity, invent a nickname.. Your audience follows you on social media and reads your blog because they care about your point of view. Posting personal, unique and original content is one of the best way in which you can attract your readers and audiences.

• Within one day you cannot become a digital influencer. It takes most bloggers at least a year before they see a real difference. Oftentimes, influencers work on many projects for free in order to promote their brand out there. Offer your unique content free of charge to different websites, magazines, events and any other outlets that may need it. You will find that many bloggers/accounts of your size and larger will share your images and give you credit for content free of charge. This concept is incredibly effective and has allowed us to get in touch with millions of new readers and followers.

If you want to become a successful social media professional then these tips may help you to increase your followers and can generate more web traffic.

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Ways to drive traffic to your podcast on social media

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Podcasts have been slowly and steadily increasing their listening audience. Number of media companies and digital startups investing in podcasting are increasing

A podcast channel is a great way to build up your network. It helps to increase visibility, credibility and for you in the industry you’re in. Podcasts also helps you to widen your connections. It also allows you to meet the people in the industry. If you have decided to start your own channel, here are a few points how you can promote your podcast channel and episodes.
1. Social media promotion.
Social media has become an important part of our daily lives. We search for news, products, entertainment and events through the internet. Basically, we’re connected to internet 24/7. Promoting your new podcast in social media is quite easy, you just need to know where to start, create a schedule and stick to it.
2. Episode updates.
It’s important that every time you create a new episode and upload it.You need to share an update across your social media accounts. This update will lets your listeners know that there new content has been uploaded your channel. Try to include the link to the episode in your update. It helps the listener to go directly into your episode and start listening.

3. Pin your episode to your page.
Pinning your episode to your Facebook or Twitter page will give your newest episode post gives you more visibility. You need to place the pinned episode on the top of the page and need to be moved. This will ensure that your newest pinned post will be the first thing that a visitor will see when they will visit your social media page.
4. Create unique images.
Most of our social media posts are filled with images, videos or GIF’s. Creating an unique image with the link to your newest episode will bring more traffic. Create an eye capturing image that will attract the attention to your page .The image can be anything, it can be a photo of your guest speaker, an image of yourself recording the podcast or with your guest speaker, or an important quote from the podcast.
5. Teaser for the audience.
Podcasters can share a small tease of their podcast 24 hours before the episode going live. They may share fun facts about their podcast guest or anything about their new podcast or a 15 second clip of the podcast. Sharing a tease will enhance your listener’s anticipation for a new episode.

6. Reshare
Sharing episode updates on your social media channels is important. Remember, everyone is connected through a social media channel. There is so much content flowing through everyone’s social feed that there is a possibility that your update was missed. Sharing multiple times a day or a couple of times a week will enhance the chances that your post will be seen by your followers.
7. Launch day.
If you are launching a podcast, you should record two or three more episodes. If you are new to podcast world and you want to provide your listeners with the preview of what your future episodes will be covering. Having a couple of episodes available after your first launch will give listeners the chance to listen to you more.

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New Trends in Ecommerce

2016 is the year of innovation. So you need to update yourself with the new features and to meet customer’s needs then you will never be left behind. No longer is a simple store with some nice items enough to wrangle in the shopper, online business owner will have to continue to come up with new ideas if they are to keep up with online powerhouses like Amazon.
A couple of trends is emerging in the ecommerce realm.

• Those days are gone where there was one dimensional shopping cart. Instead, business owners are looking for platforms that can adapt and change to fit their needs, ones that allow for additional plugins and options past just “check out” and “view cart.” As an added bonus, and a show in the change in our times, you can even integrate your shop into your Facebook business page and Tumblr accounts. Business is changing and people stay on the go. Having a responsive app like Ecwid that can easily be accessed by customers anywhere, on any device, will be key in attracting and keeping customers.

• Rich content and branding increases sales. Shop owners should look to engage their customer base by telling a story through their product. Maybe not every individual piece, but there should be an overarching theme, one that you should talk about and focus on.

• Rich, engaging stories and comment descriptions can help increasing sales. And this doesn’t just go for B2C transactions, but B2B, as well. In the business world, clients want to know exactly what they’re getting before dropping dough down on what is essentially an investment into their own business. Good blog posts and helpful instructional videos can put to rest any concerns a potential customer may have.

Traditional payment methods like debit and credit are still very relevant, but now it has been changed, payment options give customers more options to stay in forefront of your mind. Whether it’s using Paypal to accept payments, or other options, find out what your customers are using and make sure you include that in payment opitons.

• One of the biggest issues with shopping online is that many people are impatient, to wait 5-7 days for an item to arrive. It is one of the main factors when a customer decides against online shopping, and instead visits store to buy that same product. It says a lot about customers’ shopping habits, and that convenience and delivery process plays a huge role in the decision making process.

• We’re impulse buyers. We like buying things we think we’re getting a great deal on, even if it isn’t something we actually had planned on purchasing. Which begs the question, “Is it actually a good deal if I had never planned on buying it in the first place?”

• Flash sales, sales that seemingly appear out of nowhere with crazy low prices, is a great way to reel in customers and get them interested in your shop.
Ecommerce, like every industry, is facing lot of changes. Contextual marketing and the Internet of Things is changing how we have content delivered to us. Having a great product is truly only step one of the equation now. You’ll need to also focus on things like quick shipping, beautiful mobile experiences, and rich content to drive customers to not only your site, but through the purchasing process, as well.

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TODAY’S DIGITAL BUYERS

Today’s buyer is called as “Cyber Champion” . He has got every knowledge like digital marketers, because he understands the ins and outs of a clever marketing campaign. They are quite tech savvy and rather demanding. Today’s buyer expects you to work double time to keep his withering interests engaged. Today’s buyer is less excitable and easily get bored, so you have to make sure your digital communications are refreshing and captivating by bringing innovative ideas everyday .

Recently the behaviours of buyers have changed drastically. With this shift, two dominant trends have come up , forging a new digital marketing experience.
Today’s Consumer is Wise
In this digital age, all day long we find ourselves digging and taking out information that is coming at us from various sources. With options like to search, like, and share, they are quite literally at our fingertips. The internet provides buyers with a high level of instant informations that satisfy their needs. Additionally, our mobile devices add yet another layer of immediate satisfaction for consumers. It has changed the entire online experience at its very core. Today’s digital buyer is never more than a few keystrokes and clicks away from all the information they’re looking for when it comes to a product or service. They want everything instant . Today’s digital buyer will form an opinion about your brand before any communication with you. The way consumers perceive your brand is important to you. On that basis you will achieve your success.So your marketing strategies must be stimulating and intriguing.

Today’s Consumer Has High Expectations
Brand loyalty may be difficult to maintain sometimes. But if you want to stay on top of every customer as an individual, then you need to take into consideration buyer’s requirements and expectations. Today’s buyers have high expectations and they are looking for a brand they can trust. This means creating a personal experience for each customer is crucial. You need to understand their purchase histories, their buying behavior , their preferences for communications, and also their cravings and desires. The message which you want to deliver must be received in a customized and convenient style. Your buyers are looking for a smooth and dependable experience.
Never push your informations to buyers by way of mass advertising because it is no longer effective. These days it takes a truly clever marketer to meet the challenge. Digital marketers must learn how to engage with their customers as individuals on a more personal level from the very beginning of the customer lifecycle.

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Is digital marketing an inessential phrase today?

Recent trends show that customers are more inclined to opt for digitally led experiences. Digital marketing is now not an option and instead becomes the context for all marketing. Digital marketing is now dominating the digital world.
According to a survey
1. 98 percent of respondents affirmed that “offline and online marketing are merging.”
2. 33 percent of respondents reported that “digital techniques are fully incorporated into their marketing operations.”
3. 71 percent of respondents reported having an “innovation budget” in which digital tactics are the focus.
Till now in the path of digital marketing there is hardly any portions which have not been touched by digital component. So, everything is digital; it’s just how digital is it, and how does it fit into the overall strategy of the business and the overall marketing strategy.
The challenge – for marketers and agencies are like they need to master the granular specialties of digital marketing. It includes a huge number of methodologies which are in highly technical and strategically align. Their combination meets the particular and highly individualized needs of each business or client.
‘Digital marketing’ has now become a buzzword in these few years, with a number of vendors urging their channel partners to pursue the technique. It mainly includes using analytics and social media instead of “traditional” methods such as email campaigns. Now days buyers are s using content to inform their customers to make them buy their products. But it’s not the content of yesterday. To help buyers through the journey and to bring spark in their interactions .Marketers are developing new forms of content marketing that are dynamic and personalized and visually attractive. They’re fun and humorous.

The future of digital marketing will not longer be about inbound vs. outbound or paid vs. organic. ALL these directional flows will need to be done in a way where each points to the next; paid content is confirmed by organic conversations.
It will be all about the path, the journey, the story of how your digital footsteps brings innovative ideas, crosses, and walks alongside your customers

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TIPS TO MAXIMIZE CONTENT ROI

According to the demands of the industry, an effective content marketing strategy is required . There are certain tips which you can follow to maximize your content ROI.

Do not Chase content

It’s common for businesses to invest in content marketing thinking that their content will go viral, but it does not always happen .It only occurs in a small number of posts for every industry.
Instead of chasing big viral hits, it may be more effective to focus on the right tips that will boost all your content efforts.

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Pick the right social networks
Facebook is the most popular choice for most of the industries, with its domination changing from one industry to another.
For example, automotive companies rely almost exclusively on Facebook (97.6% of their social efforts), while the figure for the marketing industry in general is 25.4%.
Moreover, fashion companies enjoy using Pinterest (24.9%), finding it more appropriate for their content and their audience. Twitter seems to be very popular for consumer electronics (33.7%) and LinkedIn is the network of choice for many pharmaceutical companies (43.1%).

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• Decide on the ideal length of content

It varies from company to company There isn’t a general agreement on the ideal length of content among all industries, as it depends on each company’s needs and goals when creating a new piece of content.

Most industries seem to prefer longer posts, reaching up to 10,000 words, although the automotive industry for example has a preference over shorter posts of up to 1000 words.Charity and fashion sites also seem to pick shorter posts, mostly going up to 2000 words, as they may also rely on visual content to support their content marketing strategy.

• Write attractive headline

Write headlines which create a good impression for your content. Headline is the main thing which attracts the attention of the viewers.


• Always keep updated information

Industries are ever changing as time goes on. What is current in marketing today, probably won’t be a year from now. Online marketing has been taken over by the likes of Facebook and Twitter recently, and ‘socially engaging’ with your customers and audience at a level that wasn’t previously available to you as a marketer. You need to update yourself with all the new strategies that are coming in the digital world to maximize the ROI of the content.

• Add Live Chat

Writing attractive content is not always enough. Promoting is also not enough. Sometimes you need to prompt your readers. You need to enquire what actually they want and ask them how you can help. You will be amazed at the response rate that will boost the ROI of your content.


• Retarget your leads

As buyers are making purchase decisions, they often bounce around search results on Social networks and other resources. Retargeting helps your brand to come at the top and help the consumers to remember your brand.

• Start repurposing your content

If you repurpose your content that will help you to save your time and expand your reach easily. There are various ways to repurpose the content like converting a webinar to video, using blogs to create eBook, or publishing an e book on slideshare and various sites.

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RECENT TRENDS TO BE AWARE OF IN DIGITAL MARKETING

Its high time now, you should stop banging your head for ideas. Consumers are no longer only have options of new products and services in the store. Rather they have the options to buy them by browsing the internet. We are surrounded by various products and services that we have never thought before.
We all know what trends are going on in the digital world. Let’s check out some.
• Snapchat
We are all aware that snapchat is now dominating the social media platform. Every month, thousands and millions of photos, videos are sent by the users. Recently less number of brands are using snapchat for their marketing campaigns. But this will completely change. Demand for snapchat will increase slowly and it will capture the market soon.

• Live Video Streaming
With the advancement of mobile connectivity and technology, video needs to be an integral part of your marketing campaign. Most of the brands are experimenting with live video streaming by using apps like Meerkat and Periscope. It helps you to stream videos from mobile to your twitter community.

• Podcasts

The number of podcast listeners is growing significantly all over the world. Whilst some marketers think that podcasts are a fad, others see them as being a real trend for 2016. And this trend will increase in recent times.

• Instagram
Today’s society are more attracted towards visual stimulation, so it’s no surprise that apps like Instagram has become an integral part of their lives. On Instagram we share our lives and experiences with the world. What you may not know is that Instagram has recently started offering paid advertising opportunities – and this is now available to everyone. Now you can create a carousel ad (for multi-page ads) or create a 3 second video.

• Pinterest
When it comes to digital marketing, pinterest has taken a step forward in social media platform. There is more to come! Pinterest has added a new feature, Animated Cinematic pins which will allow brands to target a specific person based on their interests. The great thing about these pins is that users are still in control – it’s up to them whether they watch the video or not.

• Omni-Channel Experiences
An omni-channel is a multichannel approach to sales that generally provide consumers with a seamless shopping experience, no matter how they shop. In short, you’re trying to target consumers with the right message at the right time in the right place.

• Content Remarketing
Today most of the marketers would agree that content marketing works. It includes blogs, ebooks and other content. The trick is knowing how to capture people who went on your website, read your content but didn’t convert into a lead. This is where content remarketing comes into play. It is an important process of tagging visitors on your site and retargeting them with content after they leave .

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How voice search can affect SEO ?

Is that true that SEO / PPC campaign is almost dying?

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Well, if not dying but a wave of changes has come which shows that how voice search will change things out for all the digital marketers and will come up with innovative ideas for us. Voice activated technology is going to bring an enormous change in the domain of digital marketing.
Let’s us see how is it affecting . We can take a simple example If u want to know who is the Managing Director of Forbes , then will you type and search on your desktop ? or You will just take the benefits of using digital personal assistant such as Siri or Cortana ? If you are a techie fellow then definitely you will follow the later one.
So unconsciously you are more into voice than text now.
We have mentioned about ‘Siri’ and “Cortana” above. They are two captivating assistants from Apple and Microsoft, which help their users out whenever they are in need to find answers about anything.
Today digital media has grown aggressively across the globe and it has become more popular with the high in usage of tablets, mobile phones. This is a major challenge to the budding entrepreneurs in digital domain because they need to have knowledge about how to optimize for voice search. While speaking and typing customers generally use various kind of keywords for search purpose . For voice search try to use long tail key words as it improves ranking.
Why voice search is beneficial ?
If you are running short of time, then voice search is ideal for you .
• Lives of users have become much more easy with Siri or Cortana as they save your valuable time by giving you the opportunity to do multitasking.
• Certain changes have been seen with the voice search as this feature will engage more users to communicate in conversational way which will create distinctive and different query patterns with content that falls in line with the user’s request .

• You can use social media and website content through voice search. This will encourage your target audience to question more because you will be answering their most common questions. This will increase the awareness as well as views and shares.

• Voice search can be an added advantage to your business. In case of voice search you generally use easy and natural language thus you tend to think more like a customer than a marketer. This helps in understanding of what your customers are currently seeking and this definitely will lead to a new product development and ideas that can take your business to a new level.

• Voice Search got another point ! it will help in Maximize Schema markup opportunities. Schema is a markup language on the webpage that offers further information to the search engine’s to assist them to understand the contents behind a web page. The more context that will be given to the search engines, the better they’ll be able to apprehend the text.

What lies in the future of Voice search ?

It is unfortunate that we cannot read hands or palm, otherwise we would have come to know what is lying in the fate of “Voice Search”. But all we can say that something better is there.
From North Star Research study it has been seen that 47 % of the teenagers now days use voice search and they wish that this should be used in a way so that they can order things online simply by uttering the name of the “thing” which they want on voice search. Apple’s Siri, Amazon’s Alexa, Shazam, SoundHound, Google, and most are heavily investing in voice recognition technology.
So in a digital field its NOW time to SPEAK instead of writing and typing as voice search has replaced the ancient idea of typing and searching on your pc and desktop. We expect lot more to come with voice search now…..

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Are you ready to invest more on online advertising ?

2016 is following a new trend now “Marketers need to build digital relationships and reputation before closing a sale”. Since digital marketing is becoming an important aspect nowadays most of the companies are more inclined towards online marketing and advertising than traditional ways of marketing. Most of the companies have planned to increase their budget in the coming year too and they have shown their interest to invest more on internet marketing. Internet now has
According to most of the renowned companies’ survey display videos play a key role for branding campaign as it allows them get better and right audiences. Well-known companies indicate that they are able to commit more resources to the above factor. Apart from this the importance of validation is also increasing. Most of the organizations found that most of their display video campaigns reach right audience and they expect that these campaigns will increase more in the next 5 years.

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Why online advertising in increasing?

• The first and the foremost reason is that it can reach to a larger number of potential customers and audiences in a short span of time.
• Web advertisements can be uploaded at any time according to your needs and can be changed and necessary corrections can be made at any time.
• Online advertisement works 24 hours a day, 7 days a week, 365 days a year.
• Through online advertising you can target group on the basis of interest , demographics
• In online advertising you can effectively use graphics, text and videos to give a alluring look

• And the main part is online advertising is cheaper than traditional advertsing.

Why you should invest more on online advertising ?

If you are still not aware of the online marketing trends that have hit hard in the market, then you need to move fast. Now the question arise why online market marketing. Well, there are miscellaneous reasons behind it.

• You need to know which ads can bought the highest number of good quality leads. You also should have knowledge about how many impressions were shown. Try to identify your optimal channels, ad copy and ad locations. Online advertising allows you to use Google analytics that help you to check the metrics and analytics as well as cost incurred for acquiring and converting a customer. Online advertising offers you limitless insight which allows you to be a professional marketer.

• Do you have the knowledge of your prospective customer? Online marketing gives you the opportunity to target and retarget your prospect customers. Retargeting serves you ads that are completely based on prior engagement which enable you to identify your prospective customer profile. Once you are aware of what your customers are looking for then it will be convenient for you to target and to find where you can get similar users online. When you are advertising online, you are able to target your customers on the basis of population, demographics as well as their interest

• Well, it is not always enough to only target your audience, for that you need to be creative. They way you should present your ads to your customers need to be creative and visually appealing. Generally there are many complaints that online ads are of poor quality but in digital marketing you need to provide audience ads which are highly engaging and that will convert your audience to your customers. You must use flash and in banner video ads because that enhance your brand awareness among your customers.

Online marketing campaigns can be adjusted with clicks. One click can bring change in your business. In this case you have the flexibility to respond to data as well as can make changes to data instantly. Along with this you will have the right to stop or start campaign any time you want. This helps you to be in front of your customers and help to understand the customer needs and adjust your ads before any one.

• Digital marketing process is highly cost effective for marketers. You can set the rates according to the combination of ad size, location and performance.

We all know marketing mix , apart from all those 7P’s , online advertising now has become an inevitable part of marketing mix. It offers a basket full of benefits to you including low costs, targeting, and customer insights which you will never get if you avail any other advertising mediums.

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New trends of YouTube video optimization

We often get to hear a very common statement “This video is going to get a lot of views”. Youtube is considered as the second largest search engine because every hour huge amount of content is uploaded on YouTube, so we can say there is always a chance that your content will get noticed among the innumerable amount of content uploaded on YouTube.
Achieving a high number of views for a video is quite dubious but it is not impossible if you have a right strategy and plan with you. Now the trend is to optimize your YouTube videos, but there are certain step which needs to be followed.

• Content is important

Writing an impressive content is the prime component if you want to successfully optimize your video. Without content it is impossible to get high number of views and traffic to your channel. If you want to obtain high amount of views then you need to make sure that your content should be interesting, informative as well as engaging.
But all traffic does not come only from YouTube for each channel, YouTube has analytics tool that helps to keep record of all of the sources. The better will be your content it will be more popular and other websites will share it and if you are coming on, it will be easier for people to find you when they will search for it

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Tagging

Tagging is important because right titles and tags will only help in making the videos discoverable. YouTube right now has no understanding of content, so associating your video with the text is an essential way for you to improve your rankings by using specific keywords including brand keywords in your tags, try not to use irrelevant tags.


• Closed captioning

Tags and titles may be important but they are not the only way to associate text to your videos. If you upload closed caption files for all your videos then it can also help in optimization. Transcribed videos get higher rank because they generally enable to obtain information in various formats on the basis of preference and needs. You can also increase ranking by translating your transcripts and by uploading them on YouTube.

Call to action

It is crucial that your video should contain a call to action descriptions and within YouTube annotations. If used correctly annotations can ameliorate engagement as well as viewership but if used in some other way it can be devastating. It not only keep the viewers on page but also keep them on YouTube and make them to share and like the videos.

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Another way of including call to action for engagement of the channels is using youtube’s new channel trailer. This helps you to create a specific video that will be played when a non subscriber lands on your channel page. It will give the viewers an idea about your brand , let them know why they should share and subscribe your videos.


• Playlist URLs

You need to make sure that videos are part of playlist that can improve your watch time. At the end of each playlist video , you will automatically get to play the nest video . Thus it increases your time on page and time on site metrics . If you have huge number of videos to promote on social media platforms then you need to be sure that you share the complete playlist url instead of the single video URL.

It is not always possible to ensure that a video with good content will generate large number of views but if one follows these following steps then one can get a good result for sure.

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