Turn GIFs into an Awesome Marketing Tool

A picture speaks thousand words than texts. But in business entrepreneurs do not leave everything for interpretation. It is for this reason that graphic interchange format files, or “GIFs,” have created a new space in our digital landscape over sometime. And while you may not know of them, there is a very high likelihood that you have seen them.
GIFs have been around since the late 1980s, but most of the digital platforms were not using them. Many websites, such as Tumbler, have supported them for a few years, but last year, recently two platforms twitter and pinterest have announced that their platforms would support GIFs.
For any kind of online business, GIFs offers the opportunity to do better and connect their customers ‘by providing certain informations like.

Adds important context
• Focuses on key points
• It shows that your business understands customers and how they are communicating
• Shows off your creativity
• Increases more engagement

You can find huge number of GIFs by searching Tumblr and Google, but you need to do ample research to find GIF’s which match your interest and work.

Without a doubt, there are countless possibilities with GIFs, but it can get out of hand. For that reason, keep these tips in mind for your business GIFs.
Use sparingly.

If you are constantly using GIFs in your daily digital feed, it can attract your customers. GIFs should be integrated into a broader content management and customer engagement strategy.
Aim for quality.
GIFs are usually poor resolution or difficult to see or understand. You need to keep in mind that they will reflect your brand, so put some extra effort and time in finding or creating GIFs that reflect your commitment to quality.

Maintain pertinence.

It’s all too easy to create smart GIFs which will entertain your audience and possibly will help you in promoting your brand but if it does not match with your business and culture, it could end up hurting your brand.


“Proofread.”

Before you publish a GIF, make sure that the message and context is clear which can be understood by the readers. The last thing you need is to have your GIF misinterpreted and promoting the wrong message altogether.

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VARIOUS WAYS TO PUBLISH SOCIAL MEDIA UPDATES

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Are you still searching for strategies for post on Facebook, twitter or LinkedIn?
Do you need to come up with additional social media updates?
Let’s check how we can do that.

• Post attractive quotes

Quotes are always famous on facebook and you will get hundreds of websites that have various creative quotes. What you need to do, is to choose and select quote images carefully. It needs to be visually appealing and should be able to convey the right and correct message to the reader. The result you will get will be far better than your expectations. Your likes and share will get increased easily.

• Book Reviews
When you read a book you think your audience can benefit from, tell them about it. Share your opinion for that book, how it can benefit others. Whether it is inspirational or not? Whether its business related or not.

• Dates of Celebrations

Start making a list of holidays. You can easily make some creatives and post them on Facebook. If it’s Independence Day, then you may create a post for Independence Day and can wish your friends and other followers.


• Blogs

If you have a personal blog and if you have a flair for writing interesting articles you can easily put the link of that blog as a post on your timeline. Write articles
On interesting topics that arouse interests among the readers .This will automatically increase your likes and shares.

Hash tagged events
Start to join in with each social network’s culture and opportunities. Hash tagged events are popular and another good way to show your personality instead of your logo.

Contests
Giveaways and contests almost always get big engagement. They’re an opportunity to encourage fans, followers and others to share your content, link or social profile.

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DIGITAL MARKETING LESSONS THAT YOU CAN APPLY IN YOUR BUSINESS

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Numerous innovations have come up in social, mobile and engagement marketing field. 2016 has seen the rise of the connected consumer.
• More focus on mobile phones
There is a huge rise in the usage of mobile phones nowdays. So today site operators need to change their the way they view their website from desktop centric to mobile centric .This will drive the strategy of every company which wants to survive in this competitive market. So each and every marketers need to understand the opportunities of reaching their audiences through mobile and how to make mobile sites and their presence more visible.

• Content is King
Content is the King. Content drives the marketing machine and thus, it should get maximum importance. If there is no content worth reading or seeing on the site, people will never visit your site. Modern day marketers generally put more focus in trying their customers. As modern-day marketers focus on trying to understand their customers, the content should be directed at a targeted audience. Also, an integral part of content is syndicating it. SEO or search engine optimization is indispensable to the success and failure of website. However, the trick to good SEO execution is to seamlessly integrate it into the content on the site itself so that it doesn’t stand out.

• Video marketing
Video needs to play a starring role at all stages of the marketing and sales funnel in 2016. A recent study by Cisco Systems shows consumer video will account for 80 per cent of all internet traffic by 2019. Consumer viewing habits are moving away from TV and toward streaming video. The concept of digital video itself has evolved. It is no longer a viral content on YouTube, flashy homepage videos, video ads on Facebook, etc. Successful brands are now expanding their use of video throughout the entire customer journey to help them build better relationships, improve customer satisfaction and educate buyers. It now ranges from creative campaign videos that bring light to pain points to customer testimonials and personalized product demos. This will set the roadmap in 2016.

• Social recommendations:

You want to drive awareness and popularity for your brand? The answer is work with social influencers. In today’s context, they are raising a brand’s content strategy to the next level. They have the power to boost credibility and extend your content’s reach int

• Personal touch:

We all like that personal touch, and this is no less the case when it comes to digital marketing. Personalized content talks directly to your target audience and offers the exact solution he is looking for. We need to utilize social data and marketing technology to create highly personalized experiences for our consumers and potential clients. Content strategies that are data-driven are vital for online marketing efforts.

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How can you transform your blog and become a digital influencer?

Nowadays business have taken a notice about the importance of social media and blogs as blog readers and social media followers drive and increase sales. So let’s check out how you can increase your social media following and become an influencer in digital space.
• The biggest misconception is thinking that that writing great articles and uploading countless of photos with the blog is enough to become a good blogger. Although content is important bit the most important part of winning an audience is strategy. You need to use analytics tool on blog and social media to find out what type of content is most shared and liked, and start producing more of it. Another strategy is to write best the titles and images that accompany articles in order to determine what attracts audience the most.

• If you take a blurry image, or write an article in five minutes thinking it will be liked by million of readers, then you are wrong. Before you take a photo, you can: Google the most photographed locations in the area, travel to picturesque settings. Each article or an image needs to have the “wow” factor; otherwise, don’t publish it. Mediocre efforts will result in mediocre content, and your audience will never go through it .It is better not to publish then.

In digital space you need to be unique and creative. You need to break the rules what you were taught in school, and need to come up with innovative ideas. The more unique the content, the more likely it will attract an audience. You are not writing to be politically correct and please everyone; people want to hear and see something different. If you are not comfortable with others knowing your identity, invent a nickname.. Your audience follows you on social media and reads your blog because they care about your point of view. Posting personal, unique and original content is one of the best way in which you can attract your readers and audiences.

• Within one day you cannot become a digital influencer. It takes most bloggers at least a year before they see a real difference. Oftentimes, influencers work on many projects for free in order to promote their brand out there. Offer your unique content free of charge to different websites, magazines, events and any other outlets that may need it. You will find that many bloggers/accounts of your size and larger will share your images and give you credit for content free of charge. This concept is incredibly effective and has allowed us to get in touch with millions of new readers and followers.

If you want to become a successful social media professional then these tips may help you to increase your followers and can generate more web traffic.

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Ways to drive traffic to your podcast on social media

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Podcasts have been slowly and steadily increasing their listening audience. Number of media companies and digital startups investing in podcasting are increasing

A podcast channel is a great way to build up your network. It helps to increase visibility, credibility and for you in the industry you’re in. Podcasts also helps you to widen your connections. It also allows you to meet the people in the industry. If you have decided to start your own channel, here are a few points how you can promote your podcast channel and episodes.
1. Social media promotion.
Social media has become an important part of our daily lives. We search for news, products, entertainment and events through the internet. Basically, we’re connected to internet 24/7. Promoting your new podcast in social media is quite easy, you just need to know where to start, create a schedule and stick to it.
2. Episode updates.
It’s important that every time you create a new episode and upload it.You need to share an update across your social media accounts. This update will lets your listeners know that there new content has been uploaded your channel. Try to include the link to the episode in your update. It helps the listener to go directly into your episode and start listening.

3. Pin your episode to your page.
Pinning your episode to your Facebook or Twitter page will give your newest episode post gives you more visibility. You need to place the pinned episode on the top of the page and need to be moved. This will ensure that your newest pinned post will be the first thing that a visitor will see when they will visit your social media page.
4. Create unique images.
Most of our social media posts are filled with images, videos or GIF’s. Creating an unique image with the link to your newest episode will bring more traffic. Create an eye capturing image that will attract the attention to your page .The image can be anything, it can be a photo of your guest speaker, an image of yourself recording the podcast or with your guest speaker, or an important quote from the podcast.
5. Teaser for the audience.
Podcasters can share a small tease of their podcast 24 hours before the episode going live. They may share fun facts about their podcast guest or anything about their new podcast or a 15 second clip of the podcast. Sharing a tease will enhance your listener’s anticipation for a new episode.

6. Reshare
Sharing episode updates on your social media channels is important. Remember, everyone is connected through a social media channel. There is so much content flowing through everyone’s social feed that there is a possibility that your update was missed. Sharing multiple times a day or a couple of times a week will enhance the chances that your post will be seen by your followers.
7. Launch day.
If you are launching a podcast, you should record two or three more episodes. If you are new to podcast world and you want to provide your listeners with the preview of what your future episodes will be covering. Having a couple of episodes available after your first launch will give listeners the chance to listen to you more.

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New Trends in Ecommerce

2016 is the year of innovation. So you need to update yourself with the new features and to meet customer’s needs then you will never be left behind. No longer is a simple store with some nice items enough to wrangle in the shopper, online business owner will have to continue to come up with new ideas if they are to keep up with online powerhouses like Amazon.
A couple of trends is emerging in the ecommerce realm.

• Those days are gone where there was one dimensional shopping cart. Instead, business owners are looking for platforms that can adapt and change to fit their needs, ones that allow for additional plugins and options past just “check out” and “view cart.” As an added bonus, and a show in the change in our times, you can even integrate your shop into your Facebook business page and Tumblr accounts. Business is changing and people stay on the go. Having a responsive app like Ecwid that can easily be accessed by customers anywhere, on any device, will be key in attracting and keeping customers.

• Rich content and branding increases sales. Shop owners should look to engage their customer base by telling a story through their product. Maybe not every individual piece, but there should be an overarching theme, one that you should talk about and focus on.

• Rich, engaging stories and comment descriptions can help increasing sales. And this doesn’t just go for B2C transactions, but B2B, as well. In the business world, clients want to know exactly what they’re getting before dropping dough down on what is essentially an investment into their own business. Good blog posts and helpful instructional videos can put to rest any concerns a potential customer may have.

Traditional payment methods like debit and credit are still very relevant, but now it has been changed, payment options give customers more options to stay in forefront of your mind. Whether it’s using Paypal to accept payments, or other options, find out what your customers are using and make sure you include that in payment opitons.

• One of the biggest issues with shopping online is that many people are impatient, to wait 5-7 days for an item to arrive. It is one of the main factors when a customer decides against online shopping, and instead visits store to buy that same product. It says a lot about customers’ shopping habits, and that convenience and delivery process plays a huge role in the decision making process.

• We’re impulse buyers. We like buying things we think we’re getting a great deal on, even if it isn’t something we actually had planned on purchasing. Which begs the question, “Is it actually a good deal if I had never planned on buying it in the first place?”

• Flash sales, sales that seemingly appear out of nowhere with crazy low prices, is a great way to reel in customers and get them interested in your shop.
Ecommerce, like every industry, is facing lot of changes. Contextual marketing and the Internet of Things is changing how we have content delivered to us. Having a great product is truly only step one of the equation now. You’ll need to also focus on things like quick shipping, beautiful mobile experiences, and rich content to drive customers to not only your site, but through the purchasing process, as well.

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TODAY’S DIGITAL BUYERS

Today’s buyer is called as “Cyber Champion” . He has got every knowledge like digital marketers, because he understands the ins and outs of a clever marketing campaign. They are quite tech savvy and rather demanding. Today’s buyer expects you to work double time to keep his withering interests engaged. Today’s buyer is less excitable and easily get bored, so you have to make sure your digital communications are refreshing and captivating by bringing innovative ideas everyday .

Recently the behaviours of buyers have changed drastically. With this shift, two dominant trends have come up , forging a new digital marketing experience.
Today’s Consumer is Wise
In this digital age, all day long we find ourselves digging and taking out information that is coming at us from various sources. With options like to search, like, and share, they are quite literally at our fingertips. The internet provides buyers with a high level of instant informations that satisfy their needs. Additionally, our mobile devices add yet another layer of immediate satisfaction for consumers. It has changed the entire online experience at its very core. Today’s digital buyer is never more than a few keystrokes and clicks away from all the information they’re looking for when it comes to a product or service. They want everything instant . Today’s digital buyer will form an opinion about your brand before any communication with you. The way consumers perceive your brand is important to you. On that basis you will achieve your success.So your marketing strategies must be stimulating and intriguing.

Today’s Consumer Has High Expectations
Brand loyalty may be difficult to maintain sometimes. But if you want to stay on top of every customer as an individual, then you need to take into consideration buyer’s requirements and expectations. Today’s buyers have high expectations and they are looking for a brand they can trust. This means creating a personal experience for each customer is crucial. You need to understand their purchase histories, their buying behavior , their preferences for communications, and also their cravings and desires. The message which you want to deliver must be received in a customized and convenient style. Your buyers are looking for a smooth and dependable experience.
Never push your informations to buyers by way of mass advertising because it is no longer effective. These days it takes a truly clever marketer to meet the challenge. Digital marketers must learn how to engage with their customers as individuals on a more personal level from the very beginning of the customer lifecycle.

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Is digital marketing an inessential phrase today?

Recent trends show that customers are more inclined to opt for digitally led experiences. Digital marketing is now not an option and instead becomes the context for all marketing. Digital marketing is now dominating the digital world.
According to a survey
1. 98 percent of respondents affirmed that “offline and online marketing are merging.”
2. 33 percent of respondents reported that “digital techniques are fully incorporated into their marketing operations.”
3. 71 percent of respondents reported having an “innovation budget” in which digital tactics are the focus.
Till now in the path of digital marketing there is hardly any portions which have not been touched by digital component. So, everything is digital; it’s just how digital is it, and how does it fit into the overall strategy of the business and the overall marketing strategy.
The challenge – for marketers and agencies are like they need to master the granular specialties of digital marketing. It includes a huge number of methodologies which are in highly technical and strategically align. Their combination meets the particular and highly individualized needs of each business or client.
‘Digital marketing’ has now become a buzzword in these few years, with a number of vendors urging their channel partners to pursue the technique. It mainly includes using analytics and social media instead of “traditional” methods such as email campaigns. Now days buyers are s using content to inform their customers to make them buy their products. But it’s not the content of yesterday. To help buyers through the journey and to bring spark in their interactions .Marketers are developing new forms of content marketing that are dynamic and personalized and visually attractive. They’re fun and humorous.

The future of digital marketing will not longer be about inbound vs. outbound or paid vs. organic. ALL these directional flows will need to be done in a way where each points to the next; paid content is confirmed by organic conversations.
It will be all about the path, the journey, the story of how your digital footsteps brings innovative ideas, crosses, and walks alongside your customers

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TIPS TO MAXIMIZE CONTENT ROI

According to the demands of the industry, an effective content marketing strategy is required . There are certain tips which you can follow to maximize your content ROI.

Do not Chase content

It’s common for businesses to invest in content marketing thinking that their content will go viral, but it does not always happen .It only occurs in a small number of posts for every industry.
Instead of chasing big viral hits, it may be more effective to focus on the right tips that will boost all your content efforts.

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Pick the right social networks
Facebook is the most popular choice for most of the industries, with its domination changing from one industry to another.
For example, automotive companies rely almost exclusively on Facebook (97.6% of their social efforts), while the figure for the marketing industry in general is 25.4%.
Moreover, fashion companies enjoy using Pinterest (24.9%), finding it more appropriate for their content and their audience. Twitter seems to be very popular for consumer electronics (33.7%) and LinkedIn is the network of choice for many pharmaceutical companies (43.1%).

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• Decide on the ideal length of content

It varies from company to company There isn’t a general agreement on the ideal length of content among all industries, as it depends on each company’s needs and goals when creating a new piece of content.

Most industries seem to prefer longer posts, reaching up to 10,000 words, although the automotive industry for example has a preference over shorter posts of up to 1000 words.Charity and fashion sites also seem to pick shorter posts, mostly going up to 2000 words, as they may also rely on visual content to support their content marketing strategy.

• Write attractive headline

Write headlines which create a good impression for your content. Headline is the main thing which attracts the attention of the viewers.


• Always keep updated information

Industries are ever changing as time goes on. What is current in marketing today, probably won’t be a year from now. Online marketing has been taken over by the likes of Facebook and Twitter recently, and ‘socially engaging’ with your customers and audience at a level that wasn’t previously available to you as a marketer. You need to update yourself with all the new strategies that are coming in the digital world to maximize the ROI of the content.

• Add Live Chat

Writing attractive content is not always enough. Promoting is also not enough. Sometimes you need to prompt your readers. You need to enquire what actually they want and ask them how you can help. You will be amazed at the response rate that will boost the ROI of your content.


• Retarget your leads

As buyers are making purchase decisions, they often bounce around search results on Social networks and other resources. Retargeting helps your brand to come at the top and help the consumers to remember your brand.

• Start repurposing your content

If you repurpose your content that will help you to save your time and expand your reach easily. There are various ways to repurpose the content like converting a webinar to video, using blogs to create eBook, or publishing an e book on slideshare and various sites.

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RECENT TRENDS TO BE AWARE OF IN DIGITAL MARKETING

Its high time now, you should stop banging your head for ideas. Consumers are no longer only have options of new products and services in the store. Rather they have the options to buy them by browsing the internet. We are surrounded by various products and services that we have never thought before.
We all know what trends are going on in the digital world. Let’s check out some.
• Snapchat
We are all aware that snapchat is now dominating the social media platform. Every month, thousands and millions of photos, videos are sent by the users. Recently less number of brands are using snapchat for their marketing campaigns. But this will completely change. Demand for snapchat will increase slowly and it will capture the market soon.

• Live Video Streaming
With the advancement of mobile connectivity and technology, video needs to be an integral part of your marketing campaign. Most of the brands are experimenting with live video streaming by using apps like Meerkat and Periscope. It helps you to stream videos from mobile to your twitter community.

• Podcasts

The number of podcast listeners is growing significantly all over the world. Whilst some marketers think that podcasts are a fad, others see them as being a real trend for 2016. And this trend will increase in recent times.

• Instagram
Today’s society are more attracted towards visual stimulation, so it’s no surprise that apps like Instagram has become an integral part of their lives. On Instagram we share our lives and experiences with the world. What you may not know is that Instagram has recently started offering paid advertising opportunities – and this is now available to everyone. Now you can create a carousel ad (for multi-page ads) or create a 3 second video.

• Pinterest
When it comes to digital marketing, pinterest has taken a step forward in social media platform. There is more to come! Pinterest has added a new feature, Animated Cinematic pins which will allow brands to target a specific person based on their interests. The great thing about these pins is that users are still in control – it’s up to them whether they watch the video or not.

• Omni-Channel Experiences
An omni-channel is a multichannel approach to sales that generally provide consumers with a seamless shopping experience, no matter how they shop. In short, you’re trying to target consumers with the right message at the right time in the right place.

• Content Remarketing
Today most of the marketers would agree that content marketing works. It includes blogs, ebooks and other content. The trick is knowing how to capture people who went on your website, read your content but didn’t convert into a lead. This is where content remarketing comes into play. It is an important process of tagging visitors on your site and retargeting them with content after they leave .

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