Data has become an inseparable part of our every day’s life. It is there everywhere from social media to retail stores to all the apps. Unless you live in the middle of the jungle, there’s some way you are a part of the every growing “Big Data” that you hear so much about.
Top companies such as Google, Amazon, and Domino’s take data-driven decisions every single day. They have separate teams of analyst who gets data everyday by searching or by other online transactions which can help their customers better.
Now the good news is you don’t need to have a B2C company to leverage data. If you are new then you need to follow certain steps.
You need to collect data on your customers or prospects or else you will never be able to cope up with the competition.
You need to search answers for these following questions
When are visitors coming to your site?
What page is converting them into leads?
Are users finding what they need?
What’s their level of engagement?
What portion of users are visiting the site on mobile?
The answers to these questions can help you to take valid decisions. It is about how to evolve your website with the aim or creating a better user experience that can turn more of those visitors into customers.
The most important aspect of analyzing data is making sure that the data you are collecting is accurate. Inaccurate, old, or inconsistent data can be disastrous if you are trying to make business decisions based on data. Imagine spending more money on a campaign that isn’t working or completely cutting off a revenue source because your data was corrupt.
Once you’ve collected your data, you need to verify them whether they are accurate or verified or not. Renowned companies have teams of analyst
As mentioned previously, large corporations have teams of analyst that take the numbers they collect and present them in a way that makes sense for their respective business. If you go through the data, you need to have some goals in your mind.
Truly informed data-driven decisions can be made once you’ve collected, verified, and analyzed your data. To follow the Widgets example, once you know that Widgets need to be more prominent on the website, you can start making implementing tactical changes to drive more traffic to those page.
Some changes you could make include:
Spending more on PPC targeting Widgets
Sending targeted emails that speak to the products your users are looking for (which in this case is Widgets)
Creating a campaign-specific landing page for Widgets
Using marketing automation to send marketing messages about Widgets based on the actions users take on the site.
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