We notice strong visuals before we notice anything else. They’re big, they stand out, and they’re easy to consume. Reading text takes much more effort than looking at an image. Images are also very shareable. Just as the cavemen used rock paintings to record and tell stories thousands of years ago, we too can capitalize on the strength of images to communicate with our social media audience.
Why use images in my social media?
On social media, images:
• Are easily consumed: It’s easy for your brain to process an image.
• Create quicker connections: They can convey complex emotions and ideas far faster than text.
• Are supported on all major platforms: Facebook, Twitter, Pinterest, Instagram, and Google Plus.
Images are also easy to create and include in posts. Your smartphone is a brilliant, accessible device for creating rich, unique visual content for your small business social media presence. Also, new services, like allow you to easily create graphics for inclusion on your social media posts. Creating rich visual content has never been more accessible.
How can I use images?
Here’s a list of the types of images that are generally effective at generating interaction and engagement on your small business social media presence.
• Tip images: You’re an expert in your field, write a short post with a tip for your audience and include an image with the tip imprinted on it.
• How-to images: Any procedure can be the basis for great visual content. Create a graphic that shows the steps.
• Quotes: Everyone loves a good quote. Put them on images.
• Infographics: These are insanely good right now. If you’ve got information to share, display it in a visually stunning infographic.
What makes a good social media image?
Just like copy, an image is a piece of strategic content and should be treated as such. A great social media image should:
• Help and/or inspire your audience
• Be original and relevant to your post topic and your business
• Fit with the corporate identity of your business
• Build trust and/or interest in your business
• Be posted with clear intent (what are you trying to achieve with this image?)
Consider how you can begin using more images in your small business social media presence, and build processes and workflows into your social media strategy to ensure you’re using visuals as often as you can.
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