Turn GIFs into an Awesome Marketing Tool

A picture speaks thousand words than texts. But in business entrepreneurs do not leave everything for interpretation. It is for this reason that graphic interchange format files, or “GIFs,” have created a new space in our digital landscape over sometime. And while you may not know of them, there is a very high likelihood that you have seen them.
GIFs have been around since the late 1980s, but most of the digital platforms were not using them. Many websites, such as Tumbler, have supported them for a few years, but last year, recently two platforms twitter and pinterest have announced that their platforms would support GIFs.
For any kind of online business, GIFs offers the opportunity to do better and connect their customers ‘by providing certain informations like.

Adds important context
• Focuses on key points
• It shows that your business understands customers and how they are communicating
• Shows off your creativity
• Increases more engagement

You can find huge number of GIFs by searching Tumblr and Google, but you need to do ample research to find GIF’s which match your interest and work.

Without a doubt, there are countless possibilities with GIFs, but it can get out of hand. For that reason, keep these tips in mind for your business GIFs.
Use sparingly.

If you are constantly using GIFs in your daily digital feed, it can attract your customers. GIFs should be integrated into a broader content management and customer engagement strategy.
Aim for quality.
GIFs are usually poor resolution or difficult to see or understand. You need to keep in mind that they will reflect your brand, so put some extra effort and time in finding or creating GIFs that reflect your commitment to quality.

Maintain pertinence.

It’s all too easy to create smart GIFs which will entertain your audience and possibly will help you in promoting your brand but if it does not match with your business and culture, it could end up hurting your brand.


“Proofread.”

Before you publish a GIF, make sure that the message and context is clear which can be understood by the readers. The last thing you need is to have your GIF misinterpreted and promoting the wrong message altogether.

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Entrepreneur, Digital and Internet Marketer, Trekker. Loves to develop and work with new ideas.

Harshal Jadhav

Entrepreneur, Digital and Internet Marketer, Trekker. Loves to develop and work with new ideas.

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