Ways to drive traffic to your podcast on social media


Podcasts have been slowly and steadily increasing their listening audience. Number of media companies and digital startups investing in podcasting are increasing

A podcast channel is a great way to build up your network. It helps to increase visibility, credibility and for you in the industry you’re in. Podcasts also helps you to widen your connections. It also allows you to meet the people in the industry. If you have decided to start your own channel, here are a few points how you can promote your podcast channel and episodes.
1. Social media promotion.
Social media has become an important part of our daily lives. We search for news, products, entertainment and events through the internet. Basically, we’re connected to internet 24/7. Promoting your new podcast in social media is quite easy, you just need to know where to start, create a schedule and stick to it.
2. Episode updates.
It’s important that every time you create a new episode and upload it.You need to share an update across your social media accounts. This update will lets your listeners know that there new content has been uploaded your channel. Try to include the link to the episode in your update. It helps the listener to go directly into your episode and start listening.

3. Pin your episode to your page.
Pinning your episode to your Facebook or Twitter page will give your newest episode post gives you more visibility. You need to place the pinned episode on the top of the page and need to be moved. This will ensure that your newest pinned post will be the first thing that a visitor will see when they will visit your social media page.
4. Create unique images.
Most of our social media posts are filled with images, videos or GIF’s. Creating an unique image with the link to your newest episode will bring more traffic. Create an eye capturing image that will attract the attention to your page .The image can be anything, it can be a photo of your guest speaker, an image of yourself recording the podcast or with your guest speaker, or an important quote from the podcast.
5. Teaser for the audience.
Podcasters can share a small tease of their podcast 24 hours before the episode going live. They may share fun facts about their podcast guest or anything about their new podcast or a 15 second clip of the podcast. Sharing a tease will enhance your listener’s anticipation for a new episode.

6. Reshare
Sharing episode updates on your social media channels is important. Remember, everyone is connected through a social media channel. There is so much content flowing through everyone’s social feed that there is a possibility that your update was missed. Sharing multiple times a day or a couple of times a week will enhance the chances that your post will be seen by your followers.
7. Launch day.
If you are launching a podcast, you should record two or three more episodes. If you are new to podcast world and you want to provide your listeners with the preview of what your future episodes will be covering. Having a couple of episodes available after your first launch will give listeners the chance to listen to you more.

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Entrepreneur, Digital and Internet Marketer, Trekker. Loves to develop and work with new ideas.

Latest posts by Harshal Jadhav (see all)

Harshal Jadhav

Entrepreneur, Digital and Internet Marketer, Trekker. Loves to develop and work with new ideas.

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